Implementing Social Media into Your Strategic Marketing Plan

Implementing Social Media into Your Strategic Marketing Plan
An exclusive pannel discussion produced by the Boston Chapter of the American Marketing Association

There is so much buzz today around social media today. But are you confident it is a necessary component of your marketing strategy?  How do you ensure your decisions will provide measurable ROI? If you would like to learn the answers, join us for this event and learn from our panel of leading New England executives who have successfully implemented social media!

SOLD OUT!

Call 781-647-7555 to be placed on our waiting list.

Our Speakers:

• Jay Welz, Assistant Director, Online Marketing, Dana Farber
• Rose Cahill, VP of Marketing, SBLI
• Mike Lewis, VP of Marketing, Awareness Social Media Marketing
• Justin Levy, General Manager, New Market Labs
• Stephen Jenvey, Partner & Social Media Consultant, b4south

As everyone rushes to add social media to their strategic marketing plans, are you sure you are making the right decisions for maximum ROI at your company? Join us as experienced senior marketing executives share their insights on how they’ve successfully implemented social media strategies at their leading companies, and what you can learn from their success.

Our experts will share their secrets about what works – and what doesn’t. They will present and discuss case studies detailing social media implementations by organizations such as Sony Electronics, Dana Farber, SBLI and others.

Our panelists will show you how to:

• Decide whether implementing social media is right for you
• Pitch your social media ideas to C-level management  – and get the green light
• Choose the best social media channel or channels for your organization and brand

This event is a hot ticket for strategic marketing pros across every sector, from B2B to B2C. Space is limited, so register for this insightful and dynamic discussion today!

Date: Thursday, April 30, 2009
Time: 5:30 - 8:00pm

5:30 – 7:00pm – Cocktails, hors d'oeuvres & networking
7:00 – 8:00pm – Panel Discussion

SOLD OUT!

Call 781-647-7555 to be placed on our waiting list.

$75.00 General admission after March 31st

Transaction fees are added to all ticket prices at time of purchase. Ticket refunds are available up to 3 days before the date of the event. Transaction fees cannot be refunded.

AMA Boston Members save 40%

If you are a current AMA Members and you do not have your secret discount code, please contact the office: 781-647-7555 and please make sure we have your current email address.

Interested in joining the AMA? Go to MarketingPower.com and signup!

GOLD SPONSORS

Aquent is the world’s leading marketing and design staffing agency. Aquent matches professionals with freelance, contract, try-before-you-hire, and full-time job opportunities at top organizations. www.aquent.com

Salesforce.com is the worldwide leader in on-demand customer relationship management (CRM) services. More companies trust their vital customer and sales data to salesforce.com than any other on-demand CRM company in the world. www.salesforce.com

EVENT SPONSOR

Show your company here.

Contact Cecil Dorman, VP of Sponsorship

A special note of gratitude!

The Boston Chapter of the American Marketing Association endeavors to be the essential resource for advancing the practice of marketing and the professional development of marketers like you. It is the dedication of our volunteers like Annette Goldberg, Jennifer Armstrong, Christina Inge, and Jim Gallant, as well as the generosity and partnership of our sponsors like Aquent and Salesforce.com that make it possible for our chapter to provide quality programming and services for our members. We couldn't do it without you and I would like to thank you and the many others who are collaborating together to create terrific events each for the marketing community.

Myles Bristowe
President, AMA Boston

About the American Marketing Association (AMA):
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

The Boston chapter of the American Marketing Association (AMA Boston), was formally founded in 1940. AMA Boston is dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. We have a long history of providing value to our members by giving access to critically important information and valuable contacts that help boost careers and build businesses. With over 800 members, AMA Boston continues to be the number one resource for marketing professionals throughout the greater Boston area.